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TABTICS

Personalized health and productivity tips.

ROLE

User Research
Concept & Information Architecture
UI Design

OBJECTIVE

Stimulate actual change in human behavior based on wearable data to help people with desk jobs be more productive & live healthier.

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WHY - THE MOTIVATION

As part of Grible, we really like to work on ways to improve on our daily routines. We share an interest in quantifying ourselves by using timetracking tooling, to-do apps and daily practices such as stand-ups. We played around with Fitbits a while ago and noticed there’s tons of dashboards but just so little effort put into combining data sources to turn everything into small bits of actionable insights that you can use during your day.

We realized the shift in the type of occupations these days. More and more desk jobs and flexible hours of working. It causes people to mostly sit throughout a majority of their day and therefore there’s an increased difficulty to stay healthy, have a right balance, and consequently be productive.

THE SOLUTION

That's when we decided to flush out a quick-and-dirty prototype for this direction. Mainly to create something that would add value to people's lives and also to stand-out as a young agency building intelligent digital products. We created a first version during a Hackathon. The solution: a Chrome extension that serves small contextual pieces of advice every time the user opens up a new tab. 

So why a new tab? Because we researched what channels people tend to use most often to unobtrusively add in messages that would help them change behavior. Guess what, we found people with desk jobs open new tabs 40 times a day on average. A perfect way to communicate behavior-changing snippets of useful advice. A quick and cheap experiment of a weekend with some preliminary research on the market, type of users, and potential needs, turned into something that quickly served 5000+ users and was a.o. featured on one of the biggest media outlets for productivity: Lifehacker. The product also sparked interest at Philips. They approached us to help them experiment and build in this direction since our value proposition matched theirs.