I’m a freelance product designer focused on early-stage and zero-to-one B2B SaaS and AI products. I typically work with founders or small teams at scale-ups or enterprises who are still shaping what they’re building and need clarity before scale.

I started designing at 14, building and selling websites. That's where the obsession with the design craft started. It evolved into a broader focus on product design and building software. The obsession stuck but my path always leaned more entrepreneurial.

After years of design work, passion projects, and running a boutique agency, I co-founded and ran a venture-backed SaaS startup from 2017 – 2020 which gave me the most valuable education I could ask for. It forced me to develop judgment quickly. Thinking in systems, making trade-offs under pressure, being resourceful in terms of solution directions, and validating those ideas before over-investing in them. It’s a mindset I still bring into every early-stage product I work on.

Today, I focus on early-stage B2B SaaS – often in more complex or technical domains – and especially where AI plays a meaningful role. I’m most useful when things are still somewhat unclear and decisions matter.