About Tabtics
Tabtics is a browser extension for desk workers that shows actionable health & productivity tips each time a new browser tab is opened.
As a side project, the extension got to nearly ten thousand installs over the course of five months. It was featured in several outlets such as Lifehacker and we got approached by Philips to further develop Tabtics as part of Philips HealthWorks.
Challenge
With more (remote) desk jobs and flexible hours of working, people sit throughout a majority of their day. The consequence is that it's harder to stay healthy, be productive, and find balance.
With a surge in health trackers, people got to gather more data. Players like Fitbit initially just plotted this data in dashboards but didn't offer the next step that actually makes this data the most useful to the end-consumer: actionable insights to use throughout your day.
Solution
Tabtics allowed a user to connect their FitBit health tracker and combined this with several other data sources to provide an actionable contextual tip in each new tab opened based on sleep, steps, goals, time, and weather data.
Back in 2016 we figured a browser extension would be an interesting space to display these tips. The reason being that changing behavior is hard and we decided to look for a channel that a lot of potential users already used a lot without introducing friction in seeing these tips.
Through some research we learned that on average desk workers opened a new tab from forty up to hundreds of times a day. With compelling rotating imagery in the background to capture a brief moment of attention and only one-sentence tips that are fast to consume, we figured this would be an interesting way to try and change behaviour for people that are behind their laptops and desktops during the day.
Other projects
